Jaydi Cilento has spent the past sixteen years in North America, shaping a career at the intersection of digital, marketing, and editorial. Now based in London, she brings a global perspective to modern brand building, with a focus on creating work that is both culturally relevant and commercially effective.

With a foundation in strategy and a deep understanding of performance, Jaydi is a data-driven marketer known for translating insight into impact. Her experience spans a diverse portfolio of brands, where she has led and executed digital initiatives across fashion, lifestyle, and wellness.

Driven by a longstanding passion for these industries, her approach is both considered and intuitive, balancing analytical thinking with a strong creative sensibility.